1978 Bill Lawrence Guitar Pickups & Strings - perfection in design & craftsmanship

L90 XL - Incomparable in sound sustain and output. The replacement for the replacements!

L220T - The old sound - clean and powerful! plus humbucking!

FT 145 - Mounts in seconds without loosening strings. Natural sound without feedback.

1978 Bill Lawrence Guitar Pickups & Strings Ad available at www.GuitarPulp.com

1978 Gordon Johnson, bassist with Maynard Ferguson uses GHS strings

GHS Brite Flat Bass Strings - the answer! At last you can get the big bright sound of roundwounds with the smoothness of flatwounds. Gordon Johnson, bassist with Maynard Ferguson, has found the answer with GHS Pro-Formula Brite Flat bass strings. To use Gordon's own words, "They're great, and have the clarity and sustain of roundwounds, they're easy on the frets and have the big fat sound I need."

1978 Gordon Johnson, with Maynard Ferguson uses GHS Bass strings Ad available at www.GuitarPulp.com

1978 Electra MPC Guitars - the trendsetter

Yes, these Electra MPC guitars have started a trend that the top guitarists of today need and demand. Several years ago, we introduced to the music business the first workable system of having a variety of interchangeable electronic foot pedals. We built Modular Powered Circuits which do everything and more that foot pedals do, but devised a way to insert these modules in pairs into the Electra guitar body. Now a player can plug in a Treble/Bass Equalizer, Phase Shifter, Flanger, Octave Splitter, Triggered Filter, etc. into his Electra guitar and have fingertip control of these effects. (There are eleven effect modules available.) The concept has withstood the test of time because guitar players have bought many thousands of these MPC Electra guitars...

1978 Electra MPC Guitars - the trendsetter Ad available at www.GuitarPulp.com

1978 Now Alvarez Yairi Guitars have Brass Nuts and saddles

Most guitars come with plastic nuts and saddles. Some better quality guitars are equipped with solid bone nuts and saddles, as are all Alvarez Yairi instruments. Bone gives a good mellow sound with excellent projection. However, through extensive research, we have found that solid bell brass nuts and saddles give our 6 string dreadnought guitars an intirely new dimension. Solid bell brass boosts the treble tones making them crisp and lively. Brass also makes the mid range brighter and reduces unwanted bass overtones. So you get a more balanced tone overall, and that is an ideal sound for a flat picker, especially for lead runs and solos. The sustain quality of bell brass is also superior to bone. Brass nuts and saddles are the ultimate answer for bottle neck styles because they increase the volume and accentuate the individual string tone response. Brass nuts and saddles have another indisputable advantage. They are extremely durable...not subject to wear and tear from string pressure as plastic and other substitute materials are. So...brass nuts and saddles are not for everyone, but they might be just the sound for you!

1978 Now Alvarez Yairi Guitars have Brass Nuts and saddles Ad available at www.GuitarPulp.com

1978 Hondo II Electric Guitar with DiMarzio Pick-Ups

Sounds impossible!! The $229.95 sizzle machine from Hondo made possible by Dimarzio. That's right. Now for only $229.95 you can have a super, fat sounding, great looking guitar that responds to your every need...Dimarzio powered Hondo II's. Sounds Impossible? Well, see, play and listen to one, then decide. Write International Music Corp. today for the dealer nearest you who features Hondo II's with Dimarzio's.

1978 Hondo II Electric Guitar with DiMarzio Pick-Ups Ad available at www.GuitarPulp.com

1978 Aria Pro II Guitars & Instruments

It'll pay you to play around with our competition. Play all the great instruments. Listen carefully to the sounds they make; and listen carefully to the numbers the dealers lay on you. Then pick up a Pro II by Aria. PRO II will equal or surpass anything you've ever heard. The design and detailing of the instrument will suggest Old World craftsmanship and performance standards that have become universal ideals...

1978 Aria Pro II Guitars & Instruments Ad available at www.GuitarPulp.com

1978 Tama Limited Edition All Natural Guitar

Man's finest craftsmanship, Nature's finest ingredients. An instrument of lasting beauty and value must embody the best in craftsmanship and materials. From the layered wood body binding to the fine acoustic finish derived from cashew oil, tama, TG Dreadnoughts strike a perfect balance between the crafted and natural beauty. A limited edition of these fine instruments will be produced in the next year.

1978 Tama Limited Edition All Natural Guitar Ad available at www.GuitarPulp.com